How shared design experiences give Price Modern an edge 

At-a-Glance

• Industry: Commercial interiors
• Used for: Client collaboration, design exploration, strategic planning
• Outcomes: 25% faster project timelines, stronger client relationships, increased visual engagement, seamless communication across locations

About Price Modern

Price Modern is a commercial furniture dealership and workplace strategist based in Baltimore, Maryland. With more than 100 years of experience, they create dynamic and engaging work environments that reflect a client’s brand and culture. Their team of designers, consultants, and account managers partner with leading organizations to bring together workplace planning, furniture, and technology to support the way people work today and into the future.

The challenge

As part of their business model, Price Modern engages clients in early-stage planning and design sessions. But traditional collaboration tools — like screen shares or static presentations — made it difficult to bring ideas to life or keep up with the pace of conversation. Sharing sketches and iterations across teams and offices added friction to an otherwise fluid creative process.

Design, sales, and install teams lacked a centralized space to align quickly, especially across locations. Collaboration often required multiple handoffs, long email chains, and meetings to stay on the same page

"We’re often whiteboarding concepts with clients,” said Laura Lienhard, Senior Account Manager. “We needed a way to visualize those ideas on the fly and evolve them together in real time."

The solution

Price Modern adopted Bluescape to bring clients into the design process and streamline collaboration across locations. Instead of waiting for slide decks or email chains, teams now meet in Bluescape, digitally sharing and shaping design ideas as the conversation unfolds.

The platform became a central space to visualize work, track changes, and build consensus. Whether clients are in the room or halfway across the country, they can contribute to the process and see their ideas take shape immediately.

"Now, our presentations have a very different tone and energy,” said Lienhard. “Clients feel like they’re in it with us. It changes the way we interact, and it’s easier for them to share input or course correct right away."

"Having the Price Modern showroom in play next to the Bluescape wall allows people to go through and really test and move things around, and imagine a situation within their office so they can get a more real-time feel of what’s going on versus just looking at a picture,” said Ehren Gaag, Principal at Gensler.

Results

Bluescape gave Price Modern a new way to facilitate conversations and shape client experiences. It helped remove barriers to collaboration and opened new possibilities for strategic design engagement.

"Sometimes we’re on a call with a client and someone says, ‘Hey, I want to show you something.’ Within seconds, we’re in Bluescape and the work is up on the screen,” said Lienhard. “It’s incredibly powerful."

The ability to visualize and evolve content in a shared space helped Price Modern keep pace with client needs and shortened the feedback loop—ultimately leading to better outcomes. Internally, the team also uses Bluescape for showroom redesigns, marketing projects, and cross-department collaboration.

"Using Bluescape gives us the opportunity to take months and months of emails and communication and turn it into a very successful afternoon,” said Robert Carpenter, President of Price Modern.

Bluescape benefits at Price Modern

• Enables live collaboration across clients, designers, and stakeholders
• Replaces static decks with dynamic, evolving workspaces
• Makes client meetings more interactive and visual
• Reduces friction between design iterations
• Supports alignment and decision-making across locations

Why it matters

Bluescape gives Price Modern a clear edge: a collaborative process that feels more like co-creation than presentation. In a competitive market, it’s how they stand out, move faster, and deepen client trust.