The role of video in our day-to-day communication has jumped to the forefront. “When we can’t be there to see the real thing, the next best thing is to watch videos of the real thing,” says MT Robertson, CRO at Bluescape. The number of scenarios where video has become mission-critical has exploded. “In so many cases, people need to have timely access to a diverse collection of videos just so they can do their jobs,” says Robertson.
This is not an issue solely for the entertainment and media industry, although their challenges with video have also become immediately apparent. People working on video content are more distributed than they have ever been, and that is likely to continue for quite some time. Video presents many challenges, not the least of which is size and speed. Video files are large and they are hard to store and share digitally. In some cases, it’s still easier to send a hard drive by FedEx. Now factor in the extreme degree of virtual work that’s going on now, and you have a formula for poor communication, low productivity, and high frustration levels.
But there are many other industries that rely on video for all kinds of professional situations. Just one example is the “root cause analysis” for a challenging situation or problem. If you imagine a scenario, for example, where an important piece of equipment is failing, and the engineers who would repair it cannot easily jump on a plane to diagnose the problem, the delays can be significant. And in many cases, these kinds of delays are extremely expensive. If they can view a variety of high fidelity videos of the equipment, they can then diagnose the problem remotely and save time and money in getting the equipment back online.
There are two critical requirements for working with video: high fidelity playback and collaborative review and markup. These two needs transcend nearly all use cases for video. In most cases, team members will require high fidelity video to do their jobs effectively. The need to experience pixel perfect video is the difference between success and failure. In addition, team members need to be able to review and collaborate with video on a frame-by-frame basis for in-depth analysis and markup. To make matters more complicated, these requirements must be met while working from different locations, and they must work in real-time. Only in this manner will team members be able to work from a common operating picture of what’s happening.
Traditional collaboration systems are ill-suited for video, and as the demands on quantity and quality of video grow, traditional systems completely fail to meet the needs.
Demian is a serial entrepreneur who has founded several successful software technology companies. At Bluescape, he leads technological innovation and product strategy. He currently writes for the Forbes Technology Council.
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