Collaborative Friction: Your Profitability Killer

In business, collaboration is the act of working together to develop something. Something may range from building houses to developing storyboards. To collaborate, modern business practices rely heavily on in-person meetings, e-mail, and phone communication because they are proven and easy business methods. However, executives are starting to realize methods must evolve to save resources, increase capital, and beat competitors to their respective markets.

Optimized method evolution begins with the removal of collaborative friction.

Collaborative friction is time and asset loss, redundant workflows, outcome and expectations miscommunications, and any barrier to smooth project development. Most professionals believe cultural barriers or personalities cause collaborative friction, but this is not true. Collaborative friction is caused by outdated collaborative methods.

Executives need to review work. Teams need to create, review, and present internally and externally. How is this typically handled?

Typically, teams create projects with each other by sharing e-mails, chats, document sharing via file share sites or drives, traveling to meet in person, and a variety of other tools where work is segmented, separated, and difficult to retrieve quickly for review. During the review cycle teams may find certain requirements were not included or forgotten because it was not translated properly. This causes the team to start over or rework certain items. For global enterprises, this problem is multiplied exponentially.

Once the team finally passes the create and review cycles, they present to the executives or customers. This is a high-pressure day where a single presentation outlines the plan and the team’s future with the organization. The presentation must be pristine because teams cannot retrieve mind maps, iterations, or the underlying work leading to the outcomes. Either the team’s project is approved, approved with conditions, or rejected. One must ask if project rejection could be prevented by immediate workflow review?

Collaborative friction is the cause of additional development time, but is remedied by Bluescape’s dynamic visual workspaces. Bluescape brings visual data to the fingertips of worldwide team members as if organizing physical assets in the same room. Create, review, present, and approvals are all easily done using Bluescape’s workspaces.

Our clients experience 15-40% operational efficiency gains per project, which saves resources, increases capital, and speeds time to market.

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